THE IDEA PEOPLEAdvertising. Marketing. Brand Strategy. Graphic Design. Web Development.
Team | Thelen | Idea People | Advertising. Marketing. Web Design.

Aaron Guckweb, design, development, graphic, st. cloud, st cloud, mn, minnesota, advertising, marketing

DESIGN STRATEGIST

Print design, photography, video

  • Loves the stage but hates public speaking.
  • Has performed or been involved in 25 to 30 theater productions, including West Side Story, Honk! the Ugly Duckling, and The Producers.
  • Owns quite a collection of vehicles: a red scooter (beep, beep!), a yellow Miata, and a Mazda protégé5.
  • Known also as his online persona FujiToast, Aaron is quite the mobile-gaming guru, offering game-strategy solutions at RocketPond.com and AngryBirdsNest.com.
  • Knows shoes.
  • Loves a good practical joke.

education

  • Art Institutes International, Minnesota

expertise

  • print design, video, photography art direction, technology

design philosophy

Good design is trying to make others feel dumb because they didn’t already think of it.

“Simplicity is not the goal. It is the by-product of a good idea and modest expectations.” — Paul Rand

web, design, development, graphic, st. cloud, st cloud, mn, minnesota, advertising, marketing

Ronn Paulsonweb, design, development, graphic, st. cloud, st cloud, mn, minnesota, advertising, marketing

PRESIDENT

Account management, copywriting, strategy, new business

  • Grew up from infancy at Thelen
  • Thorough, through, and threw
  • Secretly wants to be a creative director
  • Kindest person ever

education

  • Bachelor of Fine Arts, Communications Emphasis, Journalism Minor, University of Wisconsin

expertise

  • account management, inspiring others, creativity and all around being a good guy

design philosophy

"Can we just try moving this a hair?"

web, design, development, graphic, st. cloud, st cloud, mn, minnesota, advertising, marketing

Ronn Paulsonweb, design, development, graphic, st. cloud, st cloud, mn, minnesota, advertising, marketing

PRESIDENT

Account management, copywriting, strategy, new business

  • Grew up from infancy at Thelen
  • Thorough, through, and threw
  • Secretly wants to be a creative director
  • Kindest person ever

education

  • Bachelor of Fine Arts, Communications Emphasis, Journalism Minor, University of Wisconsin

expertise

  • account management, inspiring others, creativity and all around being a good guy

design philosophy

"Can we just try moving this a hair?"

web, design, development, graphic, st. cloud, st cloud, mn, minnesota, advertising, marketing

Becky Tenvoordeweb, design, development, graphic, st. cloud, st cloud, mn, minnesota, advertising, marketing

VICE PRESIDENT

Account management, strategy, new business, administration

  • Began Thelen life as the office manager.
  • Can find a way to get just about anything done.
  • Office romance can work: Becky met husband Randy here over 13 years ago.
  • A bit squirrely.
  • Spends many evenings and weekends with Robert Osborne and Ben Mankiewicz.
  • Lives vicariously through Punchy Cat.

education

  • Computer programming coursework, Alexandria Technical College

expertise

  • Ideation, strategy, creative problem-solving

design philosophy

Don't lose sight that in the end it has to speak to the intended audience and support sales.

web, design, development, graphic, st. cloud, st cloud, mn, minnesota, advertising, marketing

Samantha Bohnweb, design, development, graphic, st. cloud, st cloud, mn, minnesota, advertising, marketing

ART DIRECTOR

Art direction, strategy, print & web design, web development, copywriting and copyediting

  • Is a unique mix of wordsmith and designsmith.
  • Particularly passionate about dogs. If you have an hour or three, ask her about dog food or how to find that perfect pup up for adoption.

education

  • Master of Fine Arts, Design, University of Central Oklahoma
  • Bachelor of Science, Mass Communications, North Dakota State University

expertise

  • strategy, branding & identity, graphic design, web design, publication design, copywriting and copyediting

design philosophy

While good design is less about aesthetics and more about efficacy, great designers have the facility to achieve both — without compromising either.

web, design, development, graphic, st. cloud, st cloud, mn, minnesota, advertising, marketing

Mary Ellen Richterweb, design, development, graphic, st. cloud, st cloud, mn, minnesota, advertising, marketing

ACCOUNT Executive

Account management, project planning, strategy

  • 20-plus years marketing communications
  • Experience on both the client and agency side
  • A little loud, but has fun
  • Sees the glass as half full

education

  • Bachelor of Arts, Marketing Management, University of St. Thomas

expertise

  • Account services, team work and problem-solving/li>

design philosophy

Appropriate design is critical. Don't over-design just because you can.

web, design, development, graphic, st. cloud, st cloud, mn, minnesota, advertising, marketing

Randy Tenvoorde

DESIGN STRATEGIST

Web design, web development

  • Is a consummate geek. But not a nerd. Don't call him a nerd. But if you want to know the difference, buy him a beer — a good one.
  • His job simply gets in the way of all his hobbies, which, by his count, surpass the number of cats he's owned.
  • Has the greatest job security: He's married to the boss.
  • Even on his kindergarten report card, his teacher noted that he talks too much.

education

  • Advertising & Design, St. Cloud Technical College
  • Fort Knox Army Tanker

expertise

  • graphic design, web development, trouble-shooting

design philosophy

Keep it simple and don't forget the basics.